Kampani iliyonse ili ndi chikhalidwe chake. Starke nthawi zonse amatsatira malingaliro ake ogulitsa, "Kasitomala Choyamba, Ofunitsitsa Kupita Patsogolo". Malingana ndi mfundo ya "Kuona mtima Choyamba", tikukhazikitsa mgwirizano wopambana-wopambana ndi makasitomala athu olemekezeka, ndikugwira ntchito limodzi kuti tipeze kupambana kwa makasitomala ndikupanga chizindikiro chodziwika bwino "STARKE"!